{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While the majority of high-end brands drive direct exposure via social media sites marketing, celeb partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items have not altered a lot in decades; it does not have TikTok, and does not provide celebriti